For acquisition editors, producers & partnership managers — not a student storefront
I build technical courses engineers can actually use.
I am Ashraf Al-Madhoun, founder of Educational Engineering Team. I design and produce embedded-systems, IoT, and AI courses around working hardware, real code, and projects learners finish — with curriculum, scripts, demos, labs, project files, and instructional QA handled end to end.

Explore the board — original illustration, no photo
ESP32 MCU
The ESP32 system-on-chip at the centre of the 30 Days Challenge case study: a dual-core MCU with Wi-Fi, used there for sensors, dashboards and day-by-day builds.
Diagram is an original illustration for this portfolio. It is not a photograph of a specific board, and it makes no live-device claim.
Checkpoint counts — nothing else added
Counts below are only the archive checkpoint figures from the case studies: videos matched to archive files, and sections in the archived structure. They are not totals, followers, or ratings.
0
ESP32 videos matched
Learn ESP32 30 Days Challenge — 82/82, 13 sections
0
Arduino videos matched
Learn Arduino: Practical Approach — 138/138, 23 sections
0
FreeRTOS videos matched
Mastering Arduino Multitasking with FreeRTOS — 18/18, 6 sections
0
ESP32 sections
Archived structure, EET_110
0
Arduino sections
Archived structure, EET_97
0
FreeRTOS sections
Archived structure, EET_113
Signal path — click Run
A simulated sensor-to-dashboard flow, in the same shape as the interactive lab. No live device is involved.
1. Sensor
Waiting
idle
2. MCU
Waiting
idle
3. Cloud
Waiting
idle
4. Dashboard
Waiting
idle
Press Run to start the simulated flow.
How a course is built here
The same production stages behind the case studies, in order — from the section map to the final QA pass. Full detail on the process page.
Curriculum design
Audience, prerequisites and outcomes first; every lecture earns its place.
Scripts & storyboards
Word-for-word scripts with on-screen cues, code states and wiring states marked.
Filming & demos
Hardware demos filmed on real boards with visible, observable results.
Instructional QA
Script-vs-recording check, clean-state code run, captions and a file-matching pass.
Evidence before adjectives
No invented totals, logos, or testimonials on this site. The figures below are quoted exactly as they appear on the platform profiles, with the date checked, and the places where platforms disagree are shown rather than blended. Full sources: /evidence.
Author profile live, covering embedded systems, microcontrollers, AI, and software. Topic listed: “Data Professional”.
Profile headline: “Top-Rated Instructor | 630k+ Students”. Body text claims 1.5M+ students across platforms and 20M+ views — quoted as the profile’s own claim, checked 25 Oct 2026.
Instructor page and Starweaver partner listing name Ashraf S. A. AlMadhoun. This is Starweaver distribution — not a direct Coursera contract, and it is never described as one here.
Three published courses, one in production

Learn ESP32 with this 30 Days Challenge
A day-by-day ESP32 build sequence: one working system at a time, not a tour of datasheets.
EET_110.json — COMPLETED, 13 sections, 136 items, 82/82 videos matched.
Read the case study →
Learn Arduino: Practical Approach
Arduino taught the way engineers actually learn it: build it, measure it, fix it, then explain why it works.
EET_97.json — COMPLETED, 23 sections, 216 items, 138/138 videos matched.
Read the case study →
Mastering Arduino Multitasking with FreeRTOS
From delay() loops to real multitasking: tasks, scheduling, and concurrency on Arduino, taught with working code.
EET_113.json — COMPLETED, 6 sections, 27 items, 18/18 videos matched.
Read the case study →
UX Accessibility: Research and User Testing
Accessibility research taught through real user-testing practice: recruiting inclusively, running sessions, and turning findings into fixes.
accessflow_qa/ — pre-recording QA complete 2026-10-21; Figma design 28/28 ready.
Read the case study →What I can build for a publisher
Commissioned authoring
A complete course, authored to your outline, style guide, and review cycle.
Editorial co-development
Curriculum design, scripts, demos, and labs developed with your editors, not handed over finished.
Licensing
Licensing of existing rights-cleared course materials, scoped and agreed in writing.
See the full publisher offer, terms, and what to send in a first enquiry →
Start a publisher conversation
Send a first enquiry by email — what you are commissioning, the audience, and the timeline. No booking link is needed to start.